During the visit, both parties engaged in productive discussions on areas of mutual interest, including digital transformation, technological innovation and data driven strategies to optimise online operations. The dialogue also explored how the integration of advanced technology could improve customer experience, streamline logistics and reinforce EMZI’s position as a progressive player in the digital marketplace. This engagement served as a valuable platform for exchanging insights and identifying future initiatives aligned with our shared commitment to empowering SMEs, accelerating digital adoption and advancing Malaysia’s e-commerce ecosystem.