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12 MAY – EMZI Group proudly announces the renewal of our strategic partnership with Dato’ Ustaz Kazim Elias as the brand ambassador for one of EMZI Care’s flagship products, Kopi Ala Kazim. The contract renewal signing ceremony was held at Al-Barakah Education Centre, Ipoh, Perak, reaffirming a long-standing collaboration built on shared values, trust and a common commitment to promoting healthier lifestyle choices. The contract signing ceremony was attended by Dato’ Ustaz Kazim Elias together with EMZI Group Board of Directors, Encik Sofi Hashim, Encik Fattah Md Eusoff and Encik Zahran Yahya, with members of the local community surrounding Al-Barakah Education Centre.
EMZI Care’s Kopi Ala Kazim is a functional coffee beverage specially formulated with a premium blend of Robusta and Arabica coffee, Goat’s Milk and Bitter Melon extract, offering a rich and satisfying coffee experience with added functional benefits. As one of Malaysia’s most respected Islamic preachers, Dato’ Ustaz Kazim Elias has been instrumental in strengthening the brand’s identity through his credibility, authenticity and close connection with communities across the country. His continued role as brand ambassador reflects the strong confidence and mutual commitment between both parties in further elevating the product’s reputation.
The contract renewal marks another significant milestone in EMZI Group’s ongoing efforts to expand the reach of Kopi Ala Kazim while reinforcing EMZI Care brand values of trust, quality and community engagement. Moving forward, EMZI Group remains committed to delivering quality products and meaningful consumer experiences, with Dato’ Ustaz Kazim Elias continuing to support the brand’s growth and success.