Throughout the forum, we actively engaged in a range of initiatives to better understand regional market dynamics and consumer preferences. Among the key highlights were product sampling and taste testing sessions, where we introduced selected offerings such as Muglova and Teh Tarik Mahmudi to potential customers and industry stakeholders. These engagements offered valuable insights into local taste profiles and expectations. Notably, Muglova instant cake received encouraging feedback, signalling strong potential for acceptance in the Middle Eastern market. The forum also opened up promising business opportunities, with several industry players expressing keen interest in EMZI’s product portfolio.